Let's talk pineapple!
From supermarket shelves to first bite. Tell us about your experience. We want to know your tastes, your choices, all your pineapple moments.
Complete this survey and you’ll go in the draw to win a $150 supermarket voucher.
Small quiz. Big flavour. Let’s get started!
Let's start with your name
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What do you think of fresh pineapple?
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What do you think of fresh pineapple?
How often do you buy fresh pineapple?
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How often do you buy fresh pineapple?
Where do you shop for your fresh fruit and produce?
(Select all that apply)
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Where do you shop for your fresh fruit and produce?
(Select all that apply)
What prompts you to buy pineapple?
(Select all that apply)
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What prompts you to buy pineapple?
(Select all that apply)
How do you choose your pineapple before you buy it?
(Select all that apply)
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How do you choose your pineapple before you buy it?
(Select all that apply)
What prompted the purchase?
(Select all that apply)
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What prompted the purchase?
(Select all that apply)
Do you know how to tell if a pineapple is ripe?
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Do you know how to tell if a pineapple is ripe?
What would stop you from purchasing a pineapple?
(Select all that apply)
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What would stop you from purchasing a pineapple?
(Select all that apply)
What is the biggest hassle with buying a pineapple?
(Select all that apply)
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What is the biggest hassle with buying a pineapple?
(Select all that apply)
Which of the following would make you willing to pay more when choosing a pineapple? (Select all that apply)
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Which of the following would make you willing to pay more when choosing a pineapple? (Select all that apply)
What other fruits would you usually buy instead of pineapple?
(Select all that apply)
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What other fruits would you usually buy instead of pineapple?
(Select all that apply)
Why would you choose these fruits over pineapple?
(Select all that apply)
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Why would you choose these fruits over pineapple?
(Select all that apply)
What job does pineapple do for you?
(Select all that apply)
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What job does pineapple do for you?
(Select all that apply)
How would you describe a really good pineapple?
(There's no right or wrong answer)
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Which of these best describe a good pineapple for you?
(Select the most important in each category)
How do you feel when you eat a really good pineapple?
(Select all that apply)
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How do you feel when you eat a really good pineapple?
(Select all that apply)
Why does it make you feel that way?
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What would make a pineapple feel premium to you?
(Select all that apply)
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What would make a pineapple feel premium to you?
(Select all that apply)
What feels worth paying for when buying pineapple?
(Select all that apply)
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What feels worth paying for when buying pineapple?
(Select all that apply)
How much do you think a whole fresh pineapple usually retails for?
(Select one - your best guess is fine.)
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How much do you think a whole fresh pineapple usually retails for?
(Select one - your best guess is fine.)
At what price would pineapple start to feel too expensive for you?
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At what price would pineapple start to feel too expensive for you?
What would make you buy pineapple more often?
(Select all that apply)
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What would make you buy pineapple more often?
(Select all that apply)
How do you like your pineapple?
(Select all that apply)
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How do you like your pineapple?
(Select all that apply)
How important is where a pineapple comes from to you?
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How important is where a pineapple comes from to you?
Which origins would you feel more confident buying pineapple from?
(Select all that apply)
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Which origins would you feel more confident buying pineapple from?
(Select all that apply)
What assumptions come to mind when you hear "Fiji-grown" food?
(Select all that apply)
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What assumptions come to mind when you hear "Fiji-grown" food?
(Select all that apply)
Do you know any branded fresh pineapple?
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Do you know any branded fresh pineapple?
Where do you think most fresh pineapple sold in New Zealand comes from? (Select all that apply - your best guess is fine.)
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Where do you think most fresh pineapple sold in New Zealand comes from? (Select all that apply - your best guess is fine.)
What would build trust in a pineapple brand?
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What would build trust in a pineapple brand?
Which country do you think grows the tastiest pineapple?
(Select one - your instinctive answer is fine.)
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Which country do you think grows the tastiest pineapple?
(Select one - your instinctive answer is fine.)
