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Let's talk pineapple!
From supermarket shelves to first bite. Tell us about your experience. We want to know your tastes, your choices, all your pineapple moments.
Complete this survey and you’ll go in the draw to win a $150 supermarket voucher. Small quiz. Big flavour. Let’s get started!
Five-minute quiz
Let's start with your name
We ask for your name and email so we can let the winner know. That’s all it will be used for.
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Email address
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What's your age range?
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What do you think of fresh pineapple?
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What do you think of fresh pineapple?
Love it
Like it
It's ok
Not a fan
How often do you buy fresh pineapple?
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How often do you buy fresh pineapple?
A
Weekly
B
Fortnightly
C
Monthly
D
Occasionally
E
I don’t usually buy fresh pineapple
Where do you shop for your fresh fruit and produce? (Select all that apply)
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Where do you shop for your fresh fruit and produce? (Select all that apply)
Woolworths
New World
Pak'N'Save
Fresh Choice
Farro
Four Square
Specialist Fruit & Vege Shops
Other
What prompts you to buy pineapple? (Select all that apply)
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What prompts you to buy pineapple? (Select all that apply)
I love tropical fruit
I want something sweet and refreshing
For a specific occasion
I’m trying to eat healthier or add more fruit
It’s good value for the price
It fits what I’m cooking or planning to eat
It's a great fruit for me and my family
Nothing in particular
Something else
How do you choose your pineapple before you buy it? (Select all that apply)
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How do you choose your pineapple before you buy it? (Select all that apply)
How it looks - colour, size, and overall freshness
By how ripe it seems - golden colour, not too green, not overripe
By picking it up - weight, firmness, smell, how solid it feels
By price or what's on special
By habit or past experience
I don't really check - I just grab one
I don't buy pineapple
Something else
What prompted the purchase? (Select all that apply)
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What prompted the purchase? (Select all that apply)
It looked appealing
The price
I wanted something sweet and refreshing
It's part of my regular shopping habits
It was for a specific meal or occasion
I was trying to eat healthier
It was convenient or already cut/prepared
Do you know how to tell if a pineapple is ripe?
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Do you know how to tell if a pineapple is ripe?
A
Yes, I'm confident choosing a ripe pineapple
B
Somewhat - I have a rough idea
C
Not really - I usually guess
D
No, I don't know how to tell
E
I don't buy pineapple
What would stop you from purchasing a pineapple? (Select all that apply)
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What would stop you from purchasing a pineapple? (Select all that apply)
The price
Too much effort to prepare
The country of origin
How it looks
I'd rather buy another fruit
I'm not confident choosing one
Nothing - I usually buy pineapple
I don't like pineapple
What is the biggest hassle with buying a pineapple? (Select all that apply)
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What is the biggest hassle with buying a pineapple? (Select all that apply)
There's too much waste
It’s messy or hard to prepare
Fibres get stuck in teeth
No hassle
It’s heavy or awkward to carry
It doesn’t last long once cut
I'm not sure how to cut and prepare it
Other
Which of the following would make you willing to pay more when choosing a pineapple?
(Select all that apply)
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Which of the following would make you willing to pay more when choosing a pineapple? (Select all that apply)
Consistently great taste - knowing it will be sweet, juicy, and enjoyable
Premium quality - a noticeably better eating experience
The brand
Confidence it’s ripe and ready to eat - less guesswork
Better value with less waste - more edible fruit, less throw away
Easier preparation - Pre-cut, ready to use, or simpler to handle
Organic or spray free
Small batch, hand harvested
I wouldn’t pay more for pineapple - price matters most to me
Other
What other fruits would you usually buy instead of pineapple? (Select all that apply)
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What other fruits would you usually buy instead of pineapple? (Select all that apply)
Melon
Berries
Mango
Bananas
Citrus Fruit
Grapes
Apples or Pears
I don't usually replace pineapple with another fruit
Other
Why would you choose these fruits over pineapple? (Select all that apply)
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Why would you choose these fruits over pineapple? (Select all that apply)
Easier to prepare
Better value for money
Lasts longer / less waste
Habit or routine
Easier to snack on
More reliable quality
More consistent taste
I like to change it up and choose different fruit each week
What job does pineapple do for you? (Select all that apply)
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What job does pineapple do for you? (Select all that apply)
Something sweet and enjoyable
A refreshing option
A change from everyday fruit
Part of eating healthier
Something to share with others
An ingredient for meals or cooking
Honestly, not much
How would you describe a really good pineapple? (There's no right or wrong answer)
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Which of these best describe a good pineapple for you? (Select the most important in each category)
Taste
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Taste
A
Sweet and tangy
B
Juicy and refreshing
C
Bright, fresh flavour
D
Balanced sweetness and acidity
E
Full of flavour, not bland
Appearance
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Appearance
A
Golden or yellow in colour
B
Looks ripe and ready to eat
C
Fresh and vibrant
D
No bruising
How do you feel when you eat a really good pineapple? (Select all that apply)
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How do you feel when you eat a really good pineapple? (Select all that apply)
Satisfied
Refreshed
Happy
Indulged
Energised
I don't really notice how it makes me feel
Why does it make you feel that way?
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What would make a pineapple feel premium to you? (Select all that apply)
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What would make a pineapple feel premium to you? (Select all that apply)
The taste
It looks ripe and well cared for
It has a crown (leaves) on top
It has the crown (leaves) removed
The colour of the pineapple
It's origin - where it comes from
The packaging and branding
It's organic and hand harvested
It's sun ripened
Nothing really makes pineapple feel premium to me
What feels worth paying for when buying pineapple? (Select all that apply)
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What feels worth paying for when buying pineapple? (Select all that apply)
Taste and sweetness guarantee
Quality you can see and feel
It has great branding and packaging
It looks ripe and well cared for
It comes from a place known for tropical fruit
Clear information you can trust
It’s presented better at shelf
It's sourced from a small farm collective
It's grown with no pesticides
It's sun ripened fruit
Nothing extra feels worth paying more for
How much do you think a whole fresh pineapple usually retails for? (Select one - your best guess is fine.)
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How much do you think a whole fresh pineapple usually retails for? (Select one - your best guess is fine.)
A
Under $3
B
$3 - $4
C
$4 - $5
D
$5 - $6
E
Over $6
F
I'm not sure
At what price would pineapple start to feel too expensive for you?
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At what price would pineapple start to feel too expensive for you?
A
$3- $4
B
$5 - $6
C
$6 - $7
D
$7-$9
E
Over $9
What would make you buy pineapple more often? (Select all that apply)
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What would make you buy pineapple more often? (Select all that apply)
Price promotions
More information on cutting a pineapple
A brand I recognise and trust, not just generic pineapple.
Clear signs it's ripe and ready
More appealing presentation or information to choose quickly
More reasons or ideas to use it - like recipes, occasions etc.
Nothing - I already buy pineapple as often as I want.
How do you like your pineapple? (Select all that apply)
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How do you like your pineapple? (Select all that apply)
Fresh and whole - I like to cut it myself
Fresh and pre-cut - ready to eat, no fuss
Cold and refreshing - straight from the fridge
As part of a meal or recipe - salads, BBQ's, deserts
On it's own as a snack or treat
In smoothies or drinks
Canned, frozen or preserved
I don't really have a preference
How important is where a pineapple comes from to you?
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How important is where a pineapple comes from to you?
A
Yes - origin matters a lot to me
B
Yes - it matters somewhat
C
No - origin doesn't really matter
D
I don't really think about where it comes from
E
I'm not sure
Which origins would you feel more confident buying pineapple from? (Select all that apply)
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Which origins would you feel more confident buying pineapple from? (Select all that apply)
Tropical island countries
Well-known pineapple producing countries
Anywhere as long as the quality is good
I don't have strong feelings about origin
What assumptions come to mind when you hear "Fiji-grown" food? (Select all that apply)
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What assumptions come to mind when you hear "Fiji-grown" food? (Select all that apply)
Fresh and grown in a natural environment
Sweet, flavoursome, and tropical
Grown in warm, sunny conditions
Good quality, but I’d want reassurance
Feels premium or special
It's natural and organic
I don’t really know much about Fiji-grown food
I don’t have any strong assumptions
Do you know any branded fresh pineapple?
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Do you know any branded fresh pineapple?
A
Yes
B
No
C
Not sure
Where do you think most fresh pineapple sold in New Zealand comes from? (Select all that apply - your best guess is fine.)
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Where do you think most fresh pineapple sold in New Zealand comes from? (Select all that apply - your best guess is fine.)
Tropical island countries (e.g. Fiji or the Pacific)
Australia
Southeast Asia (e.g. Philippines, Thailand)
China
Central or South America (e.g. Costa Rica, Ecuador)
New Zealand
I'm not sure
What would build trust in a pineapple brand?
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What would build trust in a pineapple brand?
Consistently great taste - Knowing it will be sweet and enjoyable every time.
Clear information about where it’s grown - So I understand its origin.
A brand I recognise and remember - Something familiar and established.
Honest, simple information on pack - No hype, just what I need to know.
Proof of quality - Guarantees, standards, or quality cues I can trust.
A brand that's transparent and personable
Nothing in particular
Which country do you think grows the tastiest pineapple? (Select one - your instinctive answer is fine.)
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Which country do you think grows the tastiest pineapple? (Select one - your instinctive answer is fine.)
A
New Zealand
B
Australia
C
Fiji
D
Thailand
E
Ecuador
F
Philippines
G
China
H
I have no clue
I
Other
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